So You Think E-Gifts are Impersonal? Not Anymore

November 30, 2020
GiftYa
jason wolfe

What’s the best part of giving a gift?

Is it just check it off the to-do list? “Get Mom a birthday gift—done.” Nope. It’s in the surprise and delight when she opens the gift. When your friend or loved one realizes you were thinking of them. That you pay attention to what’s going on in their lives and know what they like. Your thoughtfulness makes them feel special, and that makes you happy because, after all, that’s what you were going for.

No doubt about it, physical gifts can be super powerful this way. You could buy your girlfriend the gaming console she’s been waiting for, or your daughter the newest cell phone with the ridiculous camera quality. But not everything can be wrapped up with a bow. Can you hand your sister the spa day she so desperately needs? Can you send groceries to your best friend? 

And let’s be real, here. Sometimes it’s more thoughtful to give them the option to choose exactly what they want. We’ve all been there—Grandma gave you a sweater you’d never wear in public, your cousin gifted a gorgeous photo frame for your new wedding photos (but you have the same one at home), Dad bought you a huge gas-powered mower for your tiny yard. It’s the thought that counts… but now you’re in a pickle. Do you return it and hurt their feelings, or keep it and never use it?   

Gift cards are the perfect solution. You can give an experience or the power to pick the perfect-fit gift. You can show your care with a hand-picked card and a personal note. Sometimes you can choose from different card looks and even find a special little gift box to really personalize it. You can make them feel special by showing them you hear them. Gift cards are a great option, for sure.

But there are some downsides. Despite your best intentions, they can sometimes seem… well, impersonal. Practical, yes. But not quite the connecting effect you were hoping for. And sometimes the local business you know they love doesn’t sell gift cards. Or if you want them to try something new and they don’t like it, they’re sort of stuck with it.

That’s where giftya comes in. We believe in the power of gift cards. Heck, Gift Card Granny is like—well, our grandma—and she taught us everything we know. But our goal is to perfect the gift card, to bring it to the next level. We realized one of the ways we could do that was by making the gift card a more personal experience, for both the receiver and the giver.

How do we do it? First, by giving you more options. When you go into the grocery store and look at the gift card rack, you only have the big-name chains to choose from. And if you can’t physically go to that local coffee shop, for instance because you live cross-country, you can’t exactly pick one up on your way to work. Those small, local businesses make up 99.9% of all businesses in America. We’ve partnered with both the big guys and the small all over the country so you can choose something truly special.

And we’ve improved the way you send gift cards, too. You can already send a plastic card in the mail or an e-gift card through email. We brought it into the 21st century and send them through text message, the way most of us want to communicate these days. Now you don’t even need an address to send a gift, you just need a phone number. (Don’t worry, you can still send it through email.) And the person you’re sending it to has a super-efficient way to use it. They just click and connect your gift to their Visa or Mastercard.

But you may be thinking, “Is a text really going to feel personal?” Don’t worry, we’ve got you covered there, too. We designed giftya with tons of custom options. You can write a special message and choose from one of our fun graphic wrappers, or better yet, one of your own. But for the ultimate personalized message, record a video letting the person on the other end know just how much you care.

Oh, and one last thing. With a physical gift or gift card, you never really know if the recipient used the gift. Just like you, if they didn’t like it, they probably hid it away in a closet or stashed it in a drawer. We’ve turned this whole thing on its head. When you send a giftya, your friend or family member can switch to a different merchant—and you can see when and where they used it! So they get to go somewhere they truly love, you’ll be happy because they’re happy, and you’ll get to know them even better.

They say it’s better to give than to receive, but here at giftya it’s our mission to bring people together by perfecting the way we give and receive. Because it really is the thought that counts.

Ready to try it out? Download giftya today.

Or watch our “Sending a giftya” video to see exactly how it works. 

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