We invested $1m into trying to launch the business. We also acquired part of Giftly. Then, we built an app and a website, and began to attempt to get Visa, Mastercard, and Financial Institutions (FI) to work with us.
Sadly, Financial Institutions believed they owned their customers, and Visa/Mastercard did not have integrations for companies like GiftYa.
At the same time, GiftCards.com was skyrocketing. We were selling millions of gift cards per year, and started the sale process of the business. GiftYa, being stymied by the FIs, Visa and Mastercard, was tabled.
Trae Bodge
Trae Bodge is the shopping expert here at GiftYa. Trae helps people find the best deals and ideas on popular new items to purchase.
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How and why did we develop GiftYa? Learn more about the problems we wanted to fix and the solutions we developed to make gift-giving easier for everyone.
