While being rejected by Visa, we discovered that GoWonder, aka Wonder Technologies were approved by Visa to do our very model.
We invested $2M into GoWonder with the idea that they would power GiftYa.
We were excited again, because we thought we found a partner to power us.
We invested several months with GoWonder at their LA office, and with their team, integrating GiftYa with GoWonder.
Then, we got the news…news we didn’t know we would get--Visa advised Gowonder that they were not approved to ‘power’ GiftYa.
Another step backward, and a return to square one. The team I built started to disband with frustration. Then, we lost our main product manager, and we tabled GiftYa again (with weekly emails and calls to Visa trying to get approved).